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|Welcome to TSLMail #175 - Friday, May 13, 2005||
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Hokie Fans: Thanks for the Support of Advance Auto Parts
by Will Stewart, TechSideline.com
TechSideline.com is pleased to have Advance Auto Parts as a sponsor. Advance Auto Parts is the TSLMail sponsor, as you can see from their logo at the top of this mailing. The partnership between Advance Auto Parts (TSL's first-ever sponsor) and the TechSideline.com web site has been a great one, and we thank you for supporting Advance Auto Parts and giving them great feedback.
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Every year, this time of year, a new set of college sports finance data becomes available, and it's always an interesting read. Every summer, the figures for the previous college year become public, and by "previous year," I mean that the figures lag the calendar by one year. So this spring/summer of 2005, the figures for the 2003-04 academic year are just becoming available.
For the last decade or so, thanks to the Equity in Athletics Disclosure Act (EADA), colleges are required to report their athletic revenue and expenditures to the federal government. Those numbers are also available to the NCAA and the media, of course, giving the average fan some insight into what universities make and spend on athletics.
But while the numbers that schools must report are standard -- total athletic revenue, total athletic expenditures, football revenue and expenses, women's sports revenue and expenses, etc. -- the way those numbers are figured by each university varies wildly. For example, schools allocate donations (such as Hokie Club contributions) as revenue in varying ways.
Another example: Many private universities will report money that is transferred from the university's general fund to cover shortcomings as "revenue," even though it's not technically income as you or I would think of it (ticket sales, TV revenue, etc.). Money transferred from a private school's general fund to their athletic fund is often filed as women's athletic revenue, in order to make the school look better with regards to Title IX, when in reality, the money wasn't actually "revenue" from women's sports.
According to the 2003-04 EADA figures, for example, Rice University had the highest revenue total from women's sports ($6.6 million) in all of Division 1-A. Does anyone believe that tiny, private Rice University, with an undergrad enrollment of just 2,800 students, makes more off of women's athletics than any other school in the country? Pfffffttt. I don't.
Despite varying accounting approaches and practices among the 117 Division 1-A schools, the EADA financial numbers are fun to look at. And the numbers for 2003-04, the most recent numbers available, reveal the following:
Here are the top 10 schools.
Here are the ACC schools (noting that VT, Miami and BC were still in the Big East in 2003-04).
In case you're wondering, the net income of $21.7 million reported by Duke was second-highest among Division 1-A schools, trailing only Kansas ($59.3 million revenue, $34.8 million expenses, $24.5 million net). But, given that Duke is a private university, who knows how the numbers were cooked and what they really mean? One thing's for sure, if Duke "made" $21.7 million on athletics, then they need to pump more than a little bit of that money into their pathetic football program.
Virginia Tech's numbers bring about many questions. Putting them into historical context, take a look at the following figures, reported in the Roanoke Times on Oct. 12th, 2003:
One wonders why VT's athletic expenditures suddenly skyrocketed, jumping by $8 million from 2002-03 to 2003-04. Something smells fishy here, especially when you consider this: for the Roanoke Times article on 10/12/03, the VT Athletic Department gave projected 2003-04 numbers to reporter Mark Berman of $33.8 million in revenue and $26.5 million in expenses.
But when it came time to file their EADA report to the federal government, VT's revenue was $38.9 -- $5.1 million higher than projected in the Roanoke Times article -- and VT's expenses were $35.8 million, a jump of $9.3 million over the projected figures given to Mark Berman for his article. One wonders where the huge leap between an October 2003 projection and the actual figures came from.
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benefit: TSL Pass subscribers can view a Microsoft Excel spreadsheet of
figures from 117 Division 1-A universities, downloaded from the Orlando Sentinel,
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|TechSideline.com Updates From the Past Week|
Bryan Randall Rookie Diary #8: Mini-Camp in Atlanta
Stadium Expansion Pictures
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