Quote Originally Posted by Old Line Hokie View Post
I wonder too how growth in revenue can be sustained especially with the slow economy. Many economists expect another decade of slow growth, maybe another severe recession. Most college football fans have less money to spend on entertainment. Bowl attendance has been down the past few years. Most of the Division 1 conferences have had drops in season attendance. While Americans are watching their dollar shrink in value, major college conferences continue to see big pay days. Unless the economy miraculously improves in the next few years, I see the "good times" ending abruptly and the televison sports networks facing major loses. The same can be said for most entertaiment like the movie and music industry. Like you gern, I think 90% of the economics in the US are just effed up from the bottom to the top so what do I know.
Advertising rates for NFL and College Football are going up and up. They're the only two non-single-event properties that are essentially "TiVo-proof". Everything else, and many many people are watching it on DVRs, fast-forwarding through commercials. NFL and College Football are still pretty much the only must-see-live-TV left out there. Accordingly, the advertising rates for those are skyrocketing due to high demand / low supply.

At least, that's how it looks from the cheap seats.