this is the challenge of over exposure, and escalating costs. College programs are being challenged more and more on rising costs and expenses, therefore they need to raise more revenues. Looking at markets, many programs have realized they have max out the market for tickets either through price of tickets or competing events. then TV comes in an offers the product for free with less hassles.
The ever drive for meet higher and higher expenses to get good at the time when University's have a huge challenge to meet expenses to maintain academic excellence is basically squeezing out the programs.
I think its very interesting while these trends are a big concern, more and more marginal programs like ODU, UNCC, and others are raising their game and moving into Div IA football with the higher expenses at the same time more limited sources for revenues. the question is when only 10 per cent of the nation's collegiate sports programs are in the black how much can an institution afford to supplement the debt with general obligations from the school. Just a thought
To me schools supplementing the debt are doing so as a form of marketing. Whether academians (sp?) like it or not sport programs are the top way to get exposure to your school.
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