By Michael Hiestand, USA TODAY
Updated 2012-01-10 3:44 PM
ESPN's BCS title game Monday drew a 13.8 overnight rating -- the lowest rating in the BCS system's 14-year history.
That 13.8 translates to 13.8% of households in the 56 urban markets measured for overnights. The previous record low was a 14.3 for Miami-Nebraska at the 2002 Rose Bowl. Last night's game was down 14% from last year's Auburn-Oregon title game on ESPN and down 24% from Alabama-Texas on Fox in 2010.
University of Alabama players celebrate BCS title win.
By CHERYL GERBER, AP Iimages for Allstate
The new low isn't surprising. Alabama's 21-0 win was less-than-suspenseful, both schools are from relatively sparsely-populated states and from the same conference -- and there wasn't much controversy surrounding the game. And the schools had already played earlier this season in an overtime game where neither team scored a touchdown. CBS coverage of that game drew an 11.9 overnight
Coming into the title game, ESPN's BCS ratings were already down 10%.
It's worth remembering that this is somewhat apples to oranges however. This was only the 2nd BCS title game televised on cable, so all it really means is America found it less interesting than the Auburn-Oregon game the year before.
That said, if someone were to suggest that sports fans are not going to be perpetually enamored by the SEC's hegemony over modern college football, I would totally agree with that. Everybody loves a dynasty...until they don't.
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