THAT was the bad deal.
unfortunately, we were stuck with it. the 15 year deal you keep mentioning is actually a renegotiation of another deal only ONE YEAR into said deal. even an arbitrator might be slightly annoyed if a party forced a renegotiation to his table only ONE YEAR into a 12 year deal.
we just took a $155MM/year deal we were legally committed to for 12 years and turned it into a $240MM/year deal afte ONE YEAR of the 12 year deal.
i'm not trying to make Swofford into a hero or anything like that, but let's not act like he simply extended the same $155MM deal or only got us up to $180MM/year or something like that. he took his own really bad 12 year deal (which most in the industry thought was a coup when he signed it considering the market he had to work with) and turned it into a pretty decent 15 year deal.
you have to give ESPN something in return for a $85MM/year increase in rights fees ONE YEAR into a 12 year deal, and what we gave them was 4 more years.
Sun May 13 2012, 12:33 AM #14"This no more resembles that than something unlike something else resembles that." - Loosely quoting PHNC