Why does the ponystampede have a picture of Seth on the front page of an pay article

[Wandering_Hokie]

discussing their coaching search heading in to final four weekend? They've missed out on their top targets. Is Seth in the mix as rumored earlier?
http://smu.scout.com/

Because they really don't have any clue who they might end up with and Seth is a recognizable name that will attract readers to click on the article.