I don't know what he's said in the past, but as of right now he really doesn't have to say much. Asking a kid to play for the defending national champs, at one of the most tradition rich programs ever with a rabid fan base isn't that hard. I think Alabama sells itself at this point, but Saban obviously has pulled in the talent without this much of an advantage before so not sure exactly what he says, but it sure as hell works.