TechSideline.com Sponsorships and Advertising
Advertisers:
Click
here for our downloadable media guide in PDF format.
Media guide
includes traffic, demographics, ad descriptions, and pricing.
A TechSideline.com sponsorship places your company squarely in the midst
of die-hard Virginia Tech alumni, students, fans and friends every
month. TechSideline.com is the premier independent Virginia Tech web
site in existence. In calendar year 2007, TechSideline.com's traffic
statistics were:
- 10.5 million page views per month (average; minimum 7.0
million to maximum 14.0 million)
- 135,000 unique visitors per month (average; minimum 92,000
to maximum 170,000)
Geographics
Our visitors come from all over the country and all over the world:
- Virginia/District of Columbia - 59.8%
Richmond/Central Virginia - 14.7%
Northern Virginia/District of Columbia - 17.9%
Roanoke/SW Virginia - 19.7%
Tidewater/VA Beach - 4.5%
Central Shenandoah - 3.0%
- North Carolina - 7.2%
- Maryland - 4.2%
- Other - 28.8%
Demographics
TechSideline.com's readers fit the following profile:
- 34% have an annual household income over $100,000, 76% have income over $55,000.
- 91% are between the ages of 18-55, 75% between ages of 18-44.
- 84% are white-collar business professionals, proprietors, or managers.
- 88% are college graduates, 38% have post graduate education.
- 38% plan to buy a car in the next 18 months.
- 20% plan to buy a new home in next 18 months, 69% own their own home.
- 82% plan to buy sporting goods, apparel, or equipment in the next 18 months.
- 51% are potentially interested in a new job/career.
- 93% purchase items over the Internet.
- 71% eat out between 2-5 times per week.
- 50% have children.
High-Impact Advertising
TechSideline.com can get your message out to our huge, affluent
audience in many ways:
- Banner ads (728x90) and skyscraper ads (160x600)
These ads rotate through all pages of the TechSideline.com web site.
Your ad will be everywhere on TSL. Your ad rotates with other
sponsors' ads with each page refresh.
Examples: Click here
- Sponsor text messages
These text ads are rotating ads at the top of each message board,
designed to look like regular posts, but set off with bold subject
lines and eye-catching colors, like purple, green, or red. Your ad
rotates with other sponsors' ads with each page refresh.
Example:
Look at the top of our Football message board
- TSLMail ads
You'll be the sponsor of TechSideline.com's weekly
email, sent out to 13,600 (as of 2/13/08) opt-in community members.
Example: Shenandoah Spring Water sponsors a TSLMail breaking news
- A Sponsors Page listing
We direct our readers to our Sponsors Page and remind them of the
importance of supporting our site sponsors.
Click here to see our Sponsors Page
- Home page buttons (160 pixels wide)
These ads are fixed, non-rotating buttons on our home page. Our viewers see these buttons every time they enter the site.
Example: See the button ads in the right-hand border of our home
page.
- Box ads (300x300)
Embedded in the body of an article, box ads are fixed, non-rotating
ads. They are located in highly-visible, impossible-to-miss locations.
Example: Youth soccer ad in "Around the ACC" (scroll
down to see it)
- Feature sponsorships
These sponsorships tie your company's name, logo, marketing message and box ads to our regular features.
Example: Pete Dye River Course of Virginia Tech sponsors the
"Hokie Hotline Notes"
- Sports sponsorships
Your ad displays in a highly-visible
place every time someone reads a football article or a basketball
article. New!
- Message board "sticky posts"
These text ads are fixed, non-rotating ads at the top of each
message board, designed to look like regular posts, but set off with
bold subject lines in maroon. Your ad stays near the top of the board for as long as we
specify.
Example:
Look at the top of our Football message board
TechSideline.com offers these items separately, or you can bundle
them into high-impact sponsorships that will have customers seeing your
ads on TSL and beating a path to your door.
Sample Packages
Here are some examples of sponsorship and advertising packages for
various types of businesses and events -- of course, we can
custom-tailor a package to suit your needs and budget:
Real Estate Project/Development (condo, subdivision, apartments,
etc.)
- One-year contract
- 750,000 banner ads, skyscraper ads, and sponsor text messages per month
- Quarterly (once every three months) inclusion in TSLMail
- Sponsors Page listing
- Home page button ad
Car Dealership, Boat Dealership, Etc.
- One-year contract
- 500,000 banner ads, skyscraper ads, and sponsor text messages per month
- Quarterly (once every three months) inclusion in TSLMail
- Sponsors Page listing
Real Estate Firm
- Six-month contract
- 300,000 banner ads, skyscraper ads, and sponsor text messages per month
- Sports sponsorship (football or basketball)
- Quarterly (once every three months) inclusion in TSLMail
- Sponsors Page listing
Miscellaneous Service/Product
- Six-month contract
- 500,000 banner ads, skyscraper ads, and sponsor text messages per month
- Quarterly (once every three months) inclusion in TSLMail
- Sponsors Page listing
Recreation/Entertainment (golf course, movie theater, etc.)
- Six-month contract
- Article sponsorship
- Bi-monthly (once every two months) inclusion on TSLMail
Event Promotion (sports tournament, concert, sale, special event)
- Two-month contract
- Weekly box ads
- Monthly inclusion in TSLMail
- Sticky post on applicable message board
Pricing and More Information
If you're interested in TechSideline.com sponsorships and
advertising, and you would like to know more, including pricing, please contact us using
the information below:
Contact:
Will Stewart
General Manager and Managing Editor, TechSideline.com
Email: will@techsideline.com
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